Craig David: “When I Hear Songs From Chris Brown & Usher I Feel [My Music] Has Come Back Full Circle”
Currently living between London and Miami and preparing to re-introduce himself to the charts with a new album—one he hopes will grant him more Stateside exposure than ever before—I caught up with UK music sensation Craig David in Ekaterinburg, Russia last week as he headlined Boris Yeltsin‘s inaugural memorial concert.
David, 29, has some very interesting things to say about artists like Rihanna, Ke$ha, Chris Brown and others currently riding pop music’s electro wave.
“I came from a house/garage [music] background, so when I hear songs from Chris Brown, or Usher‘s ‘OMG’ or Black Eyed Peas, even Lady GaGa or Ke$ha—all these guys who are more like the pop side of house—for me it feels like it’s come back full circle. The natural progression…would be a little more dirty electro, a bit harder on the tracks but with a very clean, pop melody. And I think that’s going to be the next progression. The pop house stuff, I think, is going to fall off soon, because David Guetta hit it hard and that was great, but once anything gets commercial people are like, What’s next?
“Chris Brown would never have done ‘Yeah, Yeah, Yeah’ if the house thing wasn’t happening. Rihanna wouldn’t be doing house if it wasn’t for David Guetta. It’s a trend thing; they’re staying on what’s happening, and they’re doing it really well.”
This year also marks the tenth anniversary of David’s debut album, Born To Do It—an album David feels kick-started R&B’s current fascination with electro production. Reflecting on the album’s unprecedented success at the time, David says, “When I speak to people and they’re still talking about songs from that record, it’s an amazing feeling.”
Check out the interview below and be sure to follow Craig on Twitter and his official site, CraigDavid.com.
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There’s nothing wrong with appealing to different genres of music. Rihanna and Chris were NEVER entirely R&B artists. I think he forgot in 07 was when Chris did Forever? That was BEFORE it became popular. But I think he does a great job at appealing to different genres. Rihanna had pop songs on her second album back in 06 I believe. Usher is another story because he’s been out twice as long as the current artist so yes his music has changed to appease the the wave along with Ne-Yo.
I only remember one song from Craig and that’s not saying much. I can recall a lot of songs from the 90s just like that. Even the groups and solo artists that fell off.
Chris brown is the only the best guy his better man