Craig David: “When I Hear Songs From Chris Brown & Usher I Feel [My Music] Has Come Back Full Circle”
Currently living between London and Miami and preparing to re-introduce himself to the charts with a new album—one he hopes will grant him more Stateside exposure than ever before—I caught up with UK music sensation Craig David in Ekaterinburg, Russia last week as he headlined Boris Yeltsin‘s inaugural memorial concert.
“I came from a house/garage [music] background, so when I hear songs from Chris Brown, or Usher‘s ‘OMG’ or Black Eyed Peas, even Lady GaGa or Ke$ha—all these guys who are more like the pop side of house—for me it feels like it’s come back full circle. The natural progression…would be a little more dirty electro, a bit harder on the tracks but with a very clean, pop melody. And I think that’s going to be the next progression. The pop house stuff, I think, is going to fall off soon, because David Guetta hit it hard and that was great, but once anything gets commercial people are like, What’s next?
“Chris Brown would never have done ‘Yeah, Yeah, Yeah’ if the house thing wasn’t happening. Rihanna wouldn’t be doing house if it wasn’t for David Guetta. It’s a trend thing; they’re staying on what’s happening, and they’re doing it really well.”
This year also marks the tenth anniversary of David’s debut album, Born To Do It—an album David feels kick-started R&B’s current fascination with electro production. Reflecting on the album’s unprecedented success at the time, David says, “When I speak to people and they’re still talking about songs from that record, it’s an amazing feeling.”