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Swizz Beatz Curates Of Reebok’s “Reestyle Collective”

Submitted by on February 16, 2011 – 10:22 amNo Comment

Reebok is bringing forth a new era for the sneaker brand and who better to push the company into the future than Swizz Beatz?

At a private presser event in Las Vegas during the MAGIC fashion trade show, Swizz was introduced as curator of the “Reestyle Collective” and introduced his “Kamikaze” sneaker. The partnership between Swizz and Reebok looks to produce a wide range of creative content in the realms of dance, music, art and style—the communities in which both Swizz Beatz and Reebok Classics thrive.

“I pay attention to a lot of brands and I have a lot of opportunities to work with them,” Swizz said. “Reebok was in a unique position to take things to another level and not be pressed up against the ceiling like a lot of these other brands are…Reebok has that potential to start a whole different movement.”

Check out the video and photos of the “Kamikaze” below.

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