That MCM logo.

You may recall seeing it on that wealthy middle-aged woman’s luggage in the airport or on a kid’s fitted cap while he’s skateboarding by. Not many labels can boast such a wide reach, let alone superior quality leather goods for 35 years.

Having exploded in popularity during the the 80s among high fashionistas and urban folks alike, the German label MCM (Mode Creation Munich) soon lost its edge (as many others did from this time). Think Members Only, British Knights, Triple F.A.T. Goose. After virtually disappearing for a while, these brands have come back with a nostalgic retro cool.

An 80s MCM campaign with Cindy Crawford is recreated with Coco Rocha in 2010

In 2005, the label collaborated with adidas, followed by women’s streetwear brand Married to the Mob on this $1000 handbag:

Soon came more hit collaborations with music artist, fashion designer and Kanye West–entourage member, Taz Arnold, as well as Japanese label Phenomenon, contemporary artist Craig Redman and celebrity stylist Patricia Field.

Changes in management could account for the resurgence. Sung-Joo Kim joined MCM in 2008 as CEO, and Michael Michalsky as Creative Director. Sung-Joo was already known for successfully launching luxury labels like Gucci and Yves St. Laurent in Asia, while Michael previously held the creative director position at adidas.

With celebrity fans like Beyoncé, Brooke Shields, Chris Brown, Rick Ross and love from “cool guy” sites like Hypebeast.com, the timeless MCM keeps switching it and kicking it up a notch.

Beyoncé

Chris Brown

Check out our gallery of images that encompass where MCM stands today.

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