Steve Lobel (pictured above with longtime friend Bimmy Antney and Waka Flocka Flame) is a music industry veteran who has managed or been associated with some of hip-hop’s greatest acts over the years, including Run-DMC, The Outlawz, Bone Thugs N Harmony, Nipsey Hussle, Mann and more.

Lobel granted me an exclusive interview in Los Angeles recently and in addition to sharing war stories from his career, we had an extensive conversation about how to break into the business, the work ethic and character traits needed to not only survive but be successful, what kind of artist makes it to the top and much more.

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