Swizz Beatz Announces Boss Lady’s Reebok Shoe
The cat’s out the bag! Thanks to my boy Swizz Beatz, it’s time to let the world know that Reebok has selected me as one of five women from around the world to represent their new “Classic Beat” campaign for Spring/Summer 2012. Check the excerpt from our interview below:
Inspired by high fashion and the rhythm and movement of the street, the Classic Beat collection celebrates and promotes an aspirational message that connects Reebok’s spirit with global youth culture. Myself and four other phenomenal women were chosen as faces of the campaign for our global appeal, entrepreneurial spirit and strong ties to street culture. Each of us has designed a shoe reflecting who we are (I can’t WAIT to unveil my shoe and share the inspiration behind it) that will be available next year and if that isn’t exciting enough, Reebok is also donating $10,000 on behalf of each of us to our charity of choice.
Much more information to come but if you’d like to hear more about Reebok’s new direction for their Classics program, head to WeRClassic.com.
[...] Swizz Beatz Announces Boss Lady's Reebok ShoeDrJays.com LiveCheck the excerpt from our interview below: Inspired by high fashion and the rhythm and movement of the street, the Classic Beat collection celebrates and promotes an aspirational message that connects Reebok's spirit with global youth culture. …and more » [...]
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