Swizz Beatz Limits His First Reebok Sneaker To Just 84 Pairs
In case you’ve been hiding out with Bin Laden for the last 10 years, you’ve no doubt heard that Swizz Beatz is teaming up with Reebok to release his own version of the sneaker company’s classic Kamikaze shoe. What you might not know yet, though, is that if you want to get your hands on a pair of them, you’re going to need a tent, a backpack full of supplies, a strong bladder, and some suuuuuuuuper good luck.
Reebok announced yesterday that Swizz’s first sneaker will be hitting stores—including Dr. Jay’s 125th Street location in New York City!—this Friday and Saturday. But, the catch? They’ll only be dropping 84 pairs of the sneakers to seven preselected locations around the country. Which means that unless you’re feeling awfully lucky this weekend, you’re probably not going to get your hands on a pair of the sneakers, which are retailing for $100 and come with a hangtag autographed by Swizz Beatz.
So, is this really the right way for Swizz to make his sneaker debut? Hmmm…Our instincts initially tell us no. By dropping 84 pairs, it almost seems like Swizzy is trying to mirror what Kanye West did when he dropped his super-exclusive Nike Air Yeezys. By dropping only 84 pairs, you are making sneakerheads drool all over themselves, but you’re not exactly getting everyone excited for the grand unveiling of the sneakers.
However, upon further review, this might actually be the way to go. For starters, Reebok isn’t on the same level as Nike right now in terms of generating hysteria amongst sneaker collectors. They may be on their way there if this Swizz thing pays off, but they’ve still got a few more moves to make. It’s unlikely they’d get the type of reaction the Yeezys got if they simply announced the Swizz Kamikazes were dropping this weekend. But by producing just 84 pairs, they’ve ensured the sneaker will sell out and get plenty of attention on the sneaker blogs. It will give the whole Swizz/Reebok partnership plenty of shine.
This also isn’t going to be the first and only release of the sneaker. This summer, they’ll be dropping it in different colorways and making it much more available to the general public. So while the first wave of 84 will help bring light to the sneaker, the second wave will allow everyone that’s not a super sneaker collector to get in on the action.
It might work; it might not. But we give Swizz and Reebok credit for bringing about attention to their collaborative sneaker in a creative—and fun—way. It’s definitely got us excited to get our hands on a pair—even if we won’t exactly be camped outside on 125th Street this weekend to do it.