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Lady Gaga Won’t Beat Lil Wayne’s Sales Record

Submitted by on May 25, 2011 – 5:29 pm24 Comments
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In her upcoming Rolling Stone cover story, Lady Gaga tells Senior Writer Brian Hiatt her ultimate goal right now is to penetrate pop culture. Penetration is indeed an understatement when examining the promotional blitz for her just-released second album, Born This Way. But while it feels like nowhere is currently safe from Gaga’s reach, remember what Weezy taught you—women lie, men lie, numbers don’t. And in this case, hip-hop won.

According to Billboard, Born This Way is projected to sell approx. 800,000 copies during this first week. This includes both digital and brick-and-mortar sales, even while arguments have been made that both Amazon’s 99-cent sales (a one day offer that caused the site to crash) and promotions with retailers such as Best Buy should be excluded from the numbers tallied for the charts. While 800,000 sold is an achievement is today’s market, Lil Wayne managed over a million copies of The Carter III in its first week on-sale.

“Wayne’s audience is built in, so he doesn’t really have to advertise at all to get them to come out, but Gaga’s platform is different,” explains Leah Greenblatt, music editor at Entertainment Weekly (via MTV.com). “For Gaga’s core fanbase it’s about quality, not quantity. She has a core group she’s speaking to, and she speaks so much and so constantly to these fans, but not necessarily to casual fans. She’s got that army who will support her, and all those other casual fans will still buy all the other stuff [out there].”

With a glimpse into how Gaga prepared herself for the current onslaught, Rolling Stone‘s Hiatt says that in his week spent with Gaga on the road the star did something any proud Italian-American would do: she watched the Rocky films to hype herself up for this week’s grueling schedule.

“I don’t think she sees it as a promotional push,” Hiatt says. “She still thinks of herself as the underdog. She still feels misunderstood. She sees it as a fight to get her message out there and to get her music out there.”

Gaga earned over $90 million with her most recent Monster tour and has become the first person to have over 10 million Twitter followers, 32 million Facebook fans and also move one million digital downloads of “Born This Way” in five days. She also has various collaborations with American Idol, online gaming giant Zynga and was recently named the most powerful person in the entertainment business in Forbes’ Top 100 Celebrity list. That’s one heck of an underdog indeed.

Rolling Stone hits stands on Friday, May 27.

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24 Comments »

  • Qwerty says:

    Actually, it’s already shifted to 950,000 + copies… so this article needs to be updated, or just abolished, because it could be well on it’s way to topping Lil Wayne.

  • Young says:

    Not only is the number wrong, but Born This Way has been out for a total of two days. Lil Wayne had a whole week to sell.

  • Alex says:

    See that might be true. But lets see him even reach that now. He won’t. 950,000 isn’t bad at all especially for a pop-star no pop-star is moving that or will most likely ever move that again. And the other thing is Gaga is a steady seller. The Carter III hasn’t topped 4 million in the US but in contrast The Fame has toppled 4.5 million. SO SUCK IT HIP-HOP COMMUNITY!!!! Pop is the best and there is nothing to the contrary.

  • Da'Quan montgomery says:

    yall need to delete this article because Billboard now predicts it will sell 1million UMAD?????

  • kayla says:

    The week is not over yet. So lets see what happens.

  • Alex says:

    @Da’Quan no they haven’t? I haven’t come across that article at least.

  • [...] Lady Gaga Won't Beat Lil Wayne's Sales RecordDrJays.com LiveIn her upcoming Rolling Stone cover story, Lady Gaga tells Senior Writer Brian Hiatt her ultimate goal right now is to penetrate pop culture. Penetration is indeed an understatement when examining the promotional blitz for her just-released second …Lady Gaga Discusses Her Struggles and Connection to Fans in Rolling Stone …RollingStone.comLagy Gaga says she is connected to fans via 'umbilical cord' in 'Rolling Stone …Entertainment Weekly'I feel dead when I'm not performing,' confesses Lady Gaga as she poses for …Daily MailNew York Daily News -Just Jared -Long Island Pressall 46 news articles » Posted: May 25th, 2011 Categories: Uncategorized Tags: Comments: No Comments. Write a comment Name: [...]

  • bwqYU says:

    um yeah its been out for less than 3 days not close to a week yet and i am sure gaga will break the one million mark
    i bought the album for my girlfriend cuz shes obsessed and i have to admit she has something totally different than the other pop star (katy perry, rihanna, kesha)
    gaga has a huge fan base and i know the cd will move more copies
    but 800k is still an impressive number – katy perry and rihanna usually sell less than 400k the first week

  • Edward says:

    Does it honestly matter how many albums Lady Gaga sells? Either way, she’s making a ton of cash, so it’s a win-win situation for her.

  • Banks7077 says:

    hahaha this made me laugh, The argument this article makes for gaga not surpassing Wayne is because the album is “projected” to sell 800,000 copies…..NEVER BASE ANYTHING OFF OF PREDICTIONS!!!! Gaga is gonna surpass him, it’s inevitable!!!!!

  • [...] glam Rolling Stone coverMarie Claire.co.ukEntertainmentwise -Daily News & Analysis -DrJays.com Liveall 149 news articles » Posted: May 26th, 2011 Categories: Uncategorized Tags: [...]

  • Jamie says:

    I bought the record today and it is a stunning achievement. It’s too remarkable for capsule description although it is not totally perfect. While not as immediately infectious as her previous material, it more than makes up for in focus and in generosity of spirit, a spirit that is fierce and determined. She sings the material here with heart and fire and like her life depends on it. She sounds so fiercely committed to her material, I mean you FEEL this record, soul just drips from its rock arrangement grooves, which are incidentally also very danceable. By the way, part of why this record is so stunning is that the production is a 180 from her Euro-pop records of a couple years ago. I’ve read some negative reviews of the record and I can’t help but wonder if they’re hearing the same record I bought today. Born This Way demonstrates in spades WHY Gaga is the one everyone is watching today.

    Good work, Lady Gaga!

  • Deezy says:

    LONG LIVE HIP HOP

  • pdoggity says:

    It’s going to sell more in it’s first week than Lil Waynes did with tha carta 3.. idiot

  • Tray says:

    waynes accomplishment is more impressive than gaga because he’s a hip hop artist which is harder to sell because of rap’s lyrics and sound. more people listen to pop than hip hop

  • Alex says:

    Read it and weep boys!!!

    http://thecelebritycafe.com/feature/lady-gagas-born-way-expected-sell-over-1-million-records-one-week-05-27-2011

    Lol. And actually @Tray, It is easier for everyother genre to sell except for Pop.

    When was the last time a pop album sold 1 million +?

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