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Lady Gaga Won’t Beat Lil Wayne’s Sales Record

Submitted by on May 25, 2011 – 5:29 pm24 Comments
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In her upcoming Rolling Stone cover story, Lady Gaga tells Senior Writer Brian Hiatt her ultimate goal right now is to penetrate pop culture. Penetration is indeed an understatement when examining the promotional blitz for her just-released second album, Born This Way. But while it feels like nowhere is currently safe from Gaga’s reach, remember what Weezy taught you—women lie, men lie, numbers don’t. And in this case, hip-hop won.

According to Billboard, Born This Way is projected to sell approx. 800,000 copies during this first week. This includes both digital and brick-and-mortar sales, even while arguments have been made that both Amazon’s 99-cent sales (a one day offer that caused the site to crash) and promotions with retailers such as Best Buy should be excluded from the numbers tallied for the charts. While 800,000 sold is an achievement is today’s market, Lil Wayne managed over a million copies of The Carter III in its first week on-sale.

“Wayne’s audience is built in, so he doesn’t really have to advertise at all to get them to come out, but Gaga’s platform is different,” explains Leah Greenblatt, music editor at Entertainment Weekly (via MTV.com). “For Gaga’s core fanbase it’s about quality, not quantity. She has a core group she’s speaking to, and she speaks so much and so constantly to these fans, but not necessarily to casual fans. She’s got that army who will support her, and all those other casual fans will still buy all the other stuff [out there].”

With a glimpse into how Gaga prepared herself for the current onslaught, Rolling Stone‘s Hiatt says that in his week spent with Gaga on the road the star did something any proud Italian-American would do: she watched the Rocky films to hype herself up for this week’s grueling schedule.

“I don’t think she sees it as a promotional push,” Hiatt says. “She still thinks of herself as the underdog. She still feels misunderstood. She sees it as a fight to get her message out there and to get her music out there.”

Gaga earned over $90 million with her most recent Monster tour and has become the first person to have over 10 million Twitter followers, 32 million Facebook fans and also move one million digital downloads of “Born This Way” in five days. She also has various collaborations with American Idol, online gaming giant Zynga and was recently named the most powerful person in the entertainment business in Forbes’ Top 100 Celebrity list. That’s one heck of an underdog indeed.

Rolling Stone hits stands on Friday, May 27.

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