Kreayshawn Introduces Her “White Girl Mob”
They call themselves Kreayshawn, Lil Debbie and V-Nasty. They are, in that order, a rapper/director, a stylist/DJ and another rapper. They use the word “n*gga” freely, appear high all the time, rap about everything from AK47s to designer labels and are proudly bisexual (according to them, girls can have “bitches” and “hos,” too). Meet the White Girl Mob.
There’s so much to say about these girls, but let’s zero in on Kreayshawn for now. The 21-year-old grew up with a mother who was in a punk group called The Trash Women, and was surrounded by music from a very young age. Her homegrown video directing and editing skills not only gained attention quickly online, they landed her a scholarship to Berkeley Film School. She’s recorded “thousands of freestyles” but was recently rumored to sign a million-dollar deal with Sony Music off one song, the irritatingly infectious “Gucci Gucci.” She says she wants to inspire girls to have their “own style, own voice, and own brand” and isn’t particularly a fan of Nicki Minaj‘s message to be a “fake” Barbie.
Artists like Kreayshawn, her boy Lil B, Odd Future and others appear to be the spawn of Soulja Boy’s success. The rapper, who popularized the term “swag” first and launched his own career as a tech-savvy teenager, seems to have inspired not so much the rebellious, anti-societal attitude of these artists but more so the “take matters into your own hands” approach to music that’s apparently winning for them—for now.
We caught up with Leah McSweeney, founder of streetwear brand Married To The MOB—the original “white girl mob”—for her thoughts on the emerging crew.
Have you had a chance to check out Kreayshawn’s music yet? If so, what’s your take on it?
“I just recently got bombarded with emails and texts about her, so I got put on not long ago to her music. I’m definitely into it. I think she’s refreshing. It’s funny ’cause her voice is fucking adorable. Like she sounds like my cute ass four-year-old daughter, but then she spits some pretty hard shit and talks about running around with guns. I’m down. She’s like the anti-Kardashian/Lohan/Paris type girl. We need that.”
Her crew is called “White Girl Mob,” which is a very similar concept to your brand. Thoughts?
“White Girl Mob. Hey, I’m a white girl and I’m down. I like it.”
Has she reached out to you or vice versa?
“Not yet but I definitely would love to get some MOB shit to her. Kreayshawn, holler for some free shit girl.”
What are your thoughts on the group using the “N” word freely?
“I don’t know about the ‘N’ word. I do not say it or would ever feel comfortable having it in my vocab. I don’t know what or if there’s any kind of pass where a white person gets to say it and it’s okay. It’s a very touchy subject.”
Check out “Gucci Gucci”: