Do You Agree With Complex’s “50 Greatest Streetwear Brands” List?
I noticed a lot of snarky comments about streetwear on Twitter yesterday, which lead me to think “uh-oh, WTF was said to piss all these people off?” Turns out Complex.com published their list of “The 50 Greatest Streetwear Brands of All Time,” written by Bobby Hundreds, co-owner of The Hundreds. As many of these types of lists do, it received both praise and ridicule. Perhaps one of the biggest surprises to readers was that LRG was not included, and Bobby addressed this complaint on The Hundreds’ blog:
“There were plenty of the “What about Brand X?” clogging my Twitter feed today, and LRG comprised 80% of the call-outs. To clarify, in my personal definition of Streetwear, LRG is not. As I’ve always understood it, LRG is an “urban” brand (if I was forced to classify it) and if the list were “Top 50 Urban Brands,” you best believe I’d rank LRG first place. Jonas had said it himself, that LRG is NOT a Streetwear brand, it’s not skate, it’s not surf.. it’s for everyone. And that was always the intention of LRG – underground inventive, overground effective. The mission is to reach as broad of an audience as possible, to accept everyone and defy exclusivity. Core streetwear brands (the ones modeled after Stussy’s trajectory) approach the same problem with a different solution: limitedness (is that a word?). One is not necessarily better than the other, it’s just 2 different paths in the overall men’s apparel market. As I’ve stated before, I have plenty of respect for LRG and what Jonas and Robert have done. I just don’t call them Streetwear, and I don’t think they would want that title either.”
Here are the top 10 brands in the list:
9. Crooks & Castles
5. The Hundreds
4. A Bathing Ape
Check out the full list here, and let us know your thoughts in the comments section below!