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Can Justin Timberlake Bring Back MySpace?

Submitted by on July 1, 2011 – 7:48 amOne Comment
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Remember when MySpace was the ish? As soon as I started choosing the sparkly graphics for my first profile page, it was a wrap. I was hooked. Justin Timberlake‘s the same age as I, so surely he remembers the site’s halcyon days; so much so that it was announced he’ll be part of a team tasked with revitalizing the once mighty online social hub.

“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect,” Timberlake said in a statement regarding his plans for MySpace which include officially acquiring an ownership stake (the amount of his investment is yet to be released) and being the site’s primary creative player.

Rupert Murdoch’s News Corporation sold MySpace to little-known ad tech company Specific Media for $35 million this week—a whopping $545 million less than he paid for it six years ago. Specific Media head Tim Vanderhook (doesn’t he sound like a character from Timberlake’s Facebook-based film, The Social Network?) tells AdAge that while he doesn’t even have a CEO in mind yet for the site’s new iteration, Timberlake’s involvement was his main priority.

“As we started to recognize this transaction was going to happen, the one thing we wanted was help from the creative community. We thought, ‘Who is the most talented person for this?’ and it was really Justin,” Vanderhook says. We saw different groups of people, and he got incredibly passionate about it.”

While an official press conference is still a couple months away, Vanderhook has hinted at the future scope of the site. “We intend to make MySpace what it was supposed to be. We want to fulfill the original promise of MySpace—be a true home for content creators and artists.”

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