Mutual Friends: 3 Reasons We Like The New Partnership Between Facebook And Skype
Just days after MySpace was sold by News Corp. to a group that included The Social Network actor Justin Timberlake late last week with the hopes of reinstating it to its former greatness, Facebook founder and CEO Mark Zuckerberg wrestled control of the headlines away from MySpace by revealing that Facebook, which recently clocked its 750th million user, had “something awesome” up their sleeves. Just a day later, that “awesome” development was leaked to the press—a new Skype-powered technology that will reportedly make it easy for you to video chat with all of your Facebook friends. And while we’re still waiting to hear about all the details surrounding the partnership—Facebook will be making an official announcement today at 1PM/EST live from Facebook headquarters—we already feel like it’s a partnership that should help Facebook stay ahead of the social networking pack.
To help show you why we think this partnership will be so profitable, we put together a list of the three reasons Facebook and Skype will be a match made in heaven. Before you find out exactly what these two have in store for us, take some time to learn why they will be the best of friends in no time—and why the ‘book is still the best when it comes to social networking.
Reason 1: Skype gives Facebook the one thing it doesn’t have when it’s compared to Google’s new Google+ service.
Unless you’re super in-the-know when it comes to tech products, you probably haven’t gotten the opportunity to try out Google’s new Google+ social networking service yet. Don’t worry—it’s basically got everything Facebook has, plus something called Hangouts that gives users the opportunity to engage in group chats with friends. That would have presented a problem for Facebook, which had no video chat feature to speak of before these Facebook/Skype rumors starting popping up. So by teaming up with Skype, Facebook is immediately rendering the one difference between itself and Google+ a mute point, which will help them keep users happy.
Reason 2: Skype gives your grandmother one more reason to sign onto Facebook.
Okay, so that might not be the most exciting reason to you. But, consider this: In order for Facebook to continue to be profitable and continue creating new services that will benefit you, they need to keep getting new users to sign up for the site. By adding Skype and video chatting in general, they are opening themselves up to a whole new audience—one that will appreciate having the chance to video chat. That means college kids who need to talk about a group project, business-minded folks who want to talk to colleagues and—you guessed it!—grandmothers who want to talk to their grandkids.
Reason 3: Video chatting will eventually become way more universally-accepted than it is today.
At this point in time, Skype is sort of old news to those people out there who follow tech closely. It’s been around for a minute. But there’s still a lot of room for video chatting in general to grow in the future with developments like Apple’s Facetime and Google Talk making it more prominent. So it’s only natural for Facebook to begin implementing a video chatting service. And what better company to attach itself to than Skype, the name that’s used almost universally when it comes to video chatting? This partnership is a no-brainer and, frankly, we’re a little surprised that it took this long for it to happen.