PHOTOS: Alicia Keys, Diddy, Lloyd Banks & More Hit Swizz Beatz’s Reebok Party
Reebok Classics and Swizz Beatz hosted a launch party at Espace in New York City last night, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial. Jay-Z, Beyoncé, Alicia Keys, Diddy, Gayle King, Pharrell Williams, Clive Davis, DJ Khaled, Busta Rhymes, Lloyd Banks and more came out to celebrate and were treated to personal performances by Swizz and Lloyd Banks on stage with a live band.
Watch Swizz’s “Reethym of Light/International Party” video:
















