The Sneakers Kobe Bryant Wore To Play Against Michael Jordan In 1998 Are Making A Comeback
Kobe Bryant hasn’t been officially signed to Adidas for years now. He signed an endorsement deal with Nike back in 2003, effectively bringing his relationship with the Three Stripes to a close. Or, so we thought.
Over the course of the last few years, the Adidas Crazy 8 sneaker that Kobe made popular back in the late 1990s has made a pretty incredible comeback and assumed a cult following—despite the fact that KB24 obviously doesn’t have anything to do with his former signature sneaker anymore. Thanks to its’ unique design and innovative soles, the Crazy 8 has enjoyed quite the resurgence as Adidas has pushed it back into the forefront of sneaker culture in recent times. And their latest push might just be the best yet.
Later this year, Adidas will be re-releasing the Crazy 8 sneaker in its “98 All-Star” colorway. If you remember, the 1998 NBA All-Star Game featured Kobe Bryant going toe-to-toe with Michael Jordan. During the contest, he wore a pair of black Crazy 8s that featured purple and gold accents on the shoe. They’ll sell for $100 through online retailer Eastbay in November.
It still seems a little strange to us that one of the most successful Adidas basketball sneakers today is a shoe that belongs a player who can’t even help with the publicity campaign behind it. However, it goes to show that if you create an iconic sneaker that breaks all the rules and changes the game, you really don’t need an athlete standing behind it to help it sell. Now if only Adidas could find a way to do that with some of the other basketball sneakers in their collection today…