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Can Tom Brady, Cam Newton, And Ray Lewis Get You To Put Your Feet Into Under Armour Sneakers?

Submitted by on August 13, 2011 – 11:33 amOne Comment

Remember when Under Armour just made sweat-wicking shirts and spandex shorts?

Of course you do. Because for a long time, that’s all Under Armour did. They made clothing that became popular amongst guys who wanted to look big when they were throwing free weights around in the gym. Fortunately, they’ve decided to get out of their comfort zone in recent years.

These days, they’re making a strong push to attract athletes to wear their sneakers. They’ve already captured a number of runners, who’ve fallen for UA’s sleek, lightweight running shoes. They’ve also attracted basketball players thanks to endorsement deals with Brandon Jennings, Derrick Williams, and Kemba Walker. But they’re also going back to the same guys who initially showed them love by trying to cater to football players, who need a good quality sneaker to use while they’re training.

As a result, they’ve brought in the big guns for their latest commercial and nabbed Pro Bowler quarterback Tom Brady, No. 1 NFL Draft pick Cam Newton, and all-everything linebacker Ray Lewis, as well as UFC fighter Georges St. Pierre and track star Monica Hargrove, to prove just how tough their new line of cross-training sneakers are. Check out the spot here:

You obviously shouldn’t necessarily buy these just because it looks like these athletes are getting a good workout in this clip. You can likely get the same type of workout wearing a pair of Nike, Reebok, or Adidas sneakers. However, it is worth pointing that the words Lewis utters at the beginning of the commercial—”Do you hear that? Footsteps”—is exactly what all of those other brands should be thinking right now.

Under Armour is clearly a brand that’s here to stay. Not just because they make great sweat-wicking shirts, but because they’re beginning to make sneakers that are as formidable and functional as anything else out there right now. And all the athletes they’ve got in their corner right now don’t hurt, either. Those footsteps are certainly starting to get louder.

BONUS: Check out Brady and Newton meeting for the first time in this clip. Director Peter Berg, the guy behind the TV series Friday Night Lights, also makes an appearance.

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