CC Sabathia Joins Pepsi MAX’s Field Of Dreams Promotion
New York Yankees pitcher CC Sabathia was on hand at the Major League Baseball “Fan Cave” last week to show his support of Pepsi MAX’s Field Of Dreams initiative.
The brand is giving fans the chance to create an All-Star roster of their own with a salute to the living legends of the game. Up until the end of this month, baseball fans across the country can go to MLB.com/PepsiMAX to cast votes for their favorite players at each of the nine positions (you can vote up to 25 times per day). Each vote counts as an entry to be selected as one of four regional finalists. In September, the fan-elected 11 man PepsiMAX Field of Dreams Team will be announced and the four fan finalists will begin campaigning for their chance to take on this real-life fantasy team with ten of their friends in their local community surrounded by family, friends and baseball fans.
“Pepsi MAX is all about creating unique, one-of-a-kind opportunities for MLB fans to help amplify their baseball experience,” says Mark Rooks, senior director for Pepsi sports marketing. “With this promotion we are looking to engage MLB fans by allowing them to tell us who they think some of the greatest living legends of the game are, and to top it all off we are giving them the chance of a lifetime to play against some of their all time heroes.”
Check out CC weighing in on the 2011 postseason being moved up to avoid November games:
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