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Lotus Explains Why They Hired Swizz Beatz As VP Of Creative Design

Submitted by on August 17, 2011 – 1:34 pmNo Comment
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Swizz Beatz is becoming known as the jack of all trades—which is seemingly a growing trend for celebrities in general.

He couldn’t stop at being a Grammy Award-winning producer or creative director at Reebok; Swizz has landed yet another job, and it’s VP of creative design for Lotus cars. As HypeBeast.com reports:

Today, luxury automobile company Lotus announced that it has brought Swizz on board as its new Vice President of Creative Design & Global Marketing. According to AutoGuide.com, the announcement follows fairly logically from the appointment of other celebrities to creative positions at car companies over the last year. Regardless, Lotus feels that Swizz is the perfect guy for the job. Read why below, and watch a behind-the-scenes video on Swizz’s first day at the Lotus office above.

Lotus gives “three little facts” on their website about why Swizz is the man for the job:

1. Like Group Lotus, he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.

Check out the video, featuring Swizz, that Lotus posted today:

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