The advertisement features a black man with the words “Re-civilize Yourself.”

What comes to your mind when you see the ad? Is it racist or just a stroke of miscalculation?

Nivea‘s new series of print ads feature men getting rid of their pre-Nivea faces in favor for a new and revitalized look thanks to their new skin products. The campaign focuses on the tagline “Look Like You Give A Damn” and several other models of different racial backgrounds featured. However, the only one that says “Re-Civilize Yourself” happens to feature a black model.

Coincidence or offensive?

You decide.

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