Kobe Bryant’s New Signature Nike Sneaker Helps Fight Cancer
It also does the dishes, cleans the yard, and takes the dog for a walk…Just kidding!
The Nike Zoom Kobe VI “Think Pink” sneaker—the latest version of Kobe Bryant‘s signature sneaker—doesn’t do everything. But fresh off Kobe’s 45-point game at the Drew League this week, it does have an important mission in mind. Namely, keeping your feet in style—and helping to cure cancer. That’s right. Outside of just building off the success of the Kobe VI, the “Think Pink” sneaker is also designed to do some good for the world, too. Nike has created it in honor of Kay Yow—the former head coach of the North Carolina State women’s basketball team who died of breast cancer back in January 2009—and all those men and women affected by breast cancer.
They’re taking that sentiment a step further, too. Nike will donate a portion of the sales of the “Think Pink” sneaker to the Kay Yow Foundation, which is committed to trying to find a cure to the different kinds of cancer that women suffer from. So go ahead and pick up a pair for your girl when they drop August 26 and know that you’re doing something good for the world while she stays in style. At $130, they aren’t cheap. But, hey, it’s for a good cause, right?
Scav-
Thanks for sharing. It is definitely admirable what Kobe and Nike are doing. More athletes and brands should include and publicize philanthopic aspects to their partnerships/products/promotions. However, in the interest of transparency, I’d like to know what percentage of proceeds are going to charity. If it is a significant percentage (say 35% or more), it would be excelltent marketing to let the public know. Knowing this percentage would absoultely influence my decision whether or not to buy the product. If it is an insignificant percentage (say less than 10%), then consumers have the right to know, as they would be being mis-led.
Perhaps Nike included this percentage in their original press release. Did you come across the original release and if so could you share that?
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