Thanks for sharing. It is definitely admirable what Kobe and Nike are doing. More athletes and brands should include and publicize philanthopic aspects to their partnerships/products/promotions. However, in the interest of transparency, I’d like to know what percentage of proceeds are going to charity. If it is a significant percentage (say 35% or more), it would be excelltent marketing to let the public know. Knowing this percentage would absoultely influence my decision whether or not to buy the product. If it is an insignificant percentage (say less than 10%), then consumers have the right to know, as they would be being mis-led.

Perhaps Nike included this percentage in their original press release. Did you come across the original release and if so could you share that?