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Is StumbleUpon More Important Than Facebook?

Submitted by on September 3, 2011 – 11:26 amOne Comment

StumbleUpon may only have 15 million users, but one source says it now drives over 50% of all social media traffic. That’s more than YouTube, Reddit, Digg and Twitter combined.

According to StatCounter, a company that offers Web tracking services, StumbleUpon surpassed Facebook as the number one source of referral traffic in early August. Facebook has 750 million users, and drove 39% of social media traffic according to the study.

The statistics are less surprising when you consider that StumbleUpon’s entire purpose is to drive referral traffic, as opposed to sites which seek to show videos, connect friends, or send messages. As Wikipedia puts it, StumbleUpon is a “discovery engine.” It takes users directly to Web sites they may like, based on the user’s stated interests, their friends’ ratings, and the ratings of all SU users. By simply clicking the “Stumble!” button, a user can explore suggested Web sites for hours.

The site has quietly built up a dedicated following since it became independent from eBay in 2009. Last month, StumleUpon announced it had hit its 25 billionth “Stumble!”, and it now logs 1 billion stumbles a month.

Some are skeptical of the statistics, wondering how the cult favorite site could topple the powerhouse social network with 50 times more users. VatorNews points out that StatCounter only tracked U.S. usage; globally, Facebook still dominates. Also, VatorNews and other sources have questioned StatCounter’s methods.

I wouldn’t be surprised if StumbleUpon really is capable of driving all this traffic; it’s addictive. If you want to waste lots of time,  join now.

What do you think? Is StumbleUpon the new Facebook?

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