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Why Did Tinie Tempah Pay $37,500 For A Pair Of Nike Air Mag Sneakers?

Submitted by on September 10, 2011 – 11:12 am16 Comments

Man, no wonder we’re in a recession! As you’ve probably heard by now, Nike released their super-exclusive Nike Air Mag sneakers on Thursday. The long-awaited Back To The Future Nikes, which were worn by Michael J. Fox in the movie, have been the Hope Diamond of sneakers for a looooong time now, so understandably, sneakerheads went nuts when they heard that they could get their hands on a pair. However, there was a catch: Nike also announced that they are only going to release 1500 pairs of the Nike Air Mag—and they would only be available through auction with the proceeds going to the Michael J. Fox Foundation for Parkinson’s Research.

No problem, though, right? That would mean that only real sneakerheads would get their hands on a pair and that their thirst for exclusive kicks would benefit a good cause. They’d pay the cost to get their hands on a pair of these. Except, that’s not exactly how it played out.

On Thursday night, the first auction was held in Los Angeles and a pair of the Marty McFly sneakers went for—are you ready for this?—$37,500. Yep, that’s right—$37,500. Interestingly enough, they went to the highest bidder, who just so happened to be British hip-hop sensation Tinie Tempah, who no doubt just blew the bank he earned with his hit song, “Written In The Stars,” on a pair of sneakers.

Our only question: WHY?! Listen, we’re all for helping out Michael J. Fox’s cause, but it’s probably safe to say that Tinie Tempah is about to be the only guy who doesn’t turn a profit off the Air Mags. Other pairs of Air Mags are now for sale on eBay and they’re going for waaaaay less than he paid. He technically got his “first” and that’s something he’ll always be able to boast about, but to us, it sounds like he overpaid for the sneakers and proved exactly why so many people in this country are broke right now. Even hardcore sneakerheads are looking at him like, ‘Dog, you did not just pay $37K for some sneakers, did you?!’

Like we said, we’re glad his money went to a good cause. But if you hear about Tinie Tempah going broke in a few years and performing “Written In The Stars” at bar mitzvahs to make a couple of extra bucks, you’ll know why. It was his insatiable need to have the Nike Air Mags and his overbidding for them that did it to him. Because while the Air Mags are fly—McFly even—they’re not worth $37,500. No matter how much you love sneakers.

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