Versace To Design “Iconic Collection” For H&M This Fall
“I respect everyone who does it,” stated Donatella Versace to a crowd at the New York Times’ TimesTalk series in 2008 about high-end retailers that do budget-friendly lines. “But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.”
Thank the fashion Gods that three years later Donatella, 56, is confused no longer.
Following in the footsteps of Karl Lagerfeld, Stella McCartney, Lanvin, Roberto Cavalli, Jimmy Choo, Matthew Williamson, Viktor & Rolf and Comme Des Garcons, Versace is the latest luxury line to team up with H&M to create clothes that real people can actually afford.
“For me this is an opportunity to show to a very very big audience what Versace has been and what Versace is now,” said Chief Designer Donatella in a video announcement. “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
The “Iconic Collection” for men, women and home will be available in 300 stores and online on November 17th and will consist of 40 pieces for women, 20 pieces for men and accessories inspired by the 80s according to H&M Creative Adviser Margareta Van Den Bosch.”Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant—everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and it is perfect for the party season.”
According to H&M’s press release, “Donatella Versace has looked back to the archives to reinterpret some classic Versace designs. The womenswear collection will be dominated by dresses that fit right in with the spirit of the season, featuring studded leather, silk and colorful print, with accessories including high heels and costume jewellery. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewellery for men, too. For the first time in a designer collaboration at H&M the collection will consist of some homeware pieces, including cushions and a bedspread.”
Donatella has also designed a Versace spring collection for H&M which will be available on January 19, 2012.
Watch Donatella and Margareta talk frugal fashion in the video below ad check out some of the leaked looks. “As a designer I look at the future–I never look at the past, but being the sister of Gianni, the DNA is Versace,” Donatella says in the video. “I’m going to use iconic Versace pieces of iconic Versace moments which are not exactly always the past but also the present,”
Thankfully more ladies and gents will now be able to afford Versace in their near future.