For better or worse, Apple as a company and its branded logo has secured a cult following. Through public persona, and an innovative advertising and marketing campaigns, identities can be shaped based on whether one uses their products or not. If you don’t believe me, just ask yourself if you’ve never heard someone proudly proclaim “I’m a Mac” and don’t lie. One marked branding advantage the MacBook has always had over the iPhone is the illuminated apple logo on back. While Apple’s products are admittedly aesthetically pleasing, the shining logo also does the job of advertising the product each and every time the consumer flips open their laptop in public. Now iPhone users can be equal brand ambassadors for the Apple with iPatch, which is a U.K.–based company that will help your iPhone get its shine on with an illuminated back logo. While you may be thinking, hey if they can do it, I should be able to do this myself, well you can’t, and will certainly break your phone and void the warranty. So make the prudent choice and send your phone over to the chaps at iPatch and for about $80 they’ll grant you the privilege of the most unique iPhone on the block, until everyone else starts doing it.

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