Swish! Jay-Z Welcomes The New Brooklyn Nets
Jay-Z held a press conference today in his beloved borough of Brooklyn to announce the New Jersey Nets are now officially The Brooklyn Nets.
Jay, who owns a 1.7% percent stake in the company, also revealed he’s opening the new Barclay’s Center that will house the team (who will wear new colors) with a series of concerts. “I’m going to open the building with a couple of concerts, maybe like eight,” Jay-Z told reporters, according to MyFoxNews. “Biggie had a line, spread love that’s the Brooklyn way. It’s a deep love we have for our heroes. We walk around with that.”
The Nets are expected to play in the 2012-13 season. A massive marketing campaign promoting the new team is underway with Jay as the face, including distribution of 250,000 coffee cups to local stores, in addition to placing billboard ads throughout New York, telephone booth ads and ad placements on taxicab tops.