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Modern Warfare 3 Slammed For Pepsi Promotion

Submitted by on October 7, 2011 – 9:51 am3 Comments

Activision, the publisher responsible for the hit Call Of Duty series of video games, is coming under fire for their latest promotion, which some say gives an unfair advantage to players who pay for extra time in the online, multiplayer world.

The controversy comes with the upcoming release of the latest episode in CoD, the massively popular first-person shooter series: Modern Warfare 3. Under the “DewXP Rank Up You Game” promotion, players can redeem codes found in packages of Mountain Dew and Doritos for extra “Double XP time.” The Double XP time can be used to find weapons, attachments, and other perks not usually available to those in the game.

“Product placement or cross promotion is nothing new in the industry,” wrote Paul Tassi at Forbes, “but this new collaboration between Pepsi and Activision is nothing short of unholy.”

The writers at GameBandits said the promotion would “throw the game’s balance, leaving players without the codes at a distinct disadvantage in the game.”

Many commentors saw the move as part of trend among major video game franchises to “sellout” and provide gaming advantages for money, including CoD‘s “elite” memberships and pricey map packs.

What do you think? Will the Double XP time disrupt game play, or will less experienced players lose more anyway? And who gets to decide what’s fair in gaming?

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