Striking beauty Kendall Jenner may not need the”Kardashian” name to become famous. The Wilhelmina model is amassing an impressive body of work, putting her body to work, and making a name for herself all on her own.

After debuting at the Sherri Hill Spring 2012 runway show during last month’s New York Fashion Week, the gorgeous teen was named the new face of Australian swimwear line White Sands, landing the gig without the help of her big sisters Khloe, Kim or Kourtney.

“The White Sands Spring/Summer 2012 collection has both an ethereal and strong side and we wanted a model that could capture both,” said the line’s designer, Leah Madden. “As we were casting for the campaign, we came across Kendall’s portfolio and loved her softness and strength. She actually made it to the top of our list before we knew her background!”

The Keeping Up With The Kardashians star, slips into cute floral bikinis, caftans and a deep-cut brown tankini for the White Sands Spring/Summer 2012 look book, photographed by famed photographer Paul Smith. On set, Kendall was down to earth and loved the collection so much she took home some styles to give to her big sisters.

Check out Kendall making a splash in the White Sands collection below. Do you think lil K is the next big “It” model?

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