First Look: See the Versace For H&M Campaign & Collection
If the collaboration between Swedish brand H&M and Italian brand Versace were a fashion assassin, it would be the kind of stealth criminal that would give James Bond a run for his money but thankfully he wouldn’t have to spend nearly as much as expected.
Come November 19th, as we previously reported, original couture from the house that Versace built will hang from the ranks in H&M at extremely discounted prices. Ads shot by Mert Alas and Marcus Piggott from the Versace for H&M collection have finally leaked on the web, and the clothes modeled by Daphne Groeneveld, Sasha Pivovarova, Abbey Lee Kershaw and Lindsey Wixson deserve two snaps and a swirl. The pattern heavy collection is classic Versace with bold patterns, bright neon colors and luxe detailing.
“Darling, odd pairings make the most beautiful relationships,” Donatella Versace told Out. “I loved the Lanvin collaboration with H&M. The clothes were incredible, don’t you think? But also the whole event was such a celebration, from the launch party to the way it felt so special for the H&M customers to be able to get a hold of these clothes. It’s that same spirit of celebration that I want. But don’t forget this is Versace. Expect even more.”
Despite her previous hesitation, Donatella is pleased she has of her partnership with H&M. “It was a scandal when H&M first started its designer collaborations,” Donatella said. “Some people reacted like it was the end of the world, the end of luxury fashion, that no one would buy designer clothes again. Of course, that turned out to be nonsense. Luxury fashion has grown stronger than ever, and the collaborations get more confident and more extravagant.”
So what can we expect from Versace for H&M come November 19th? “Listen, if you’re looking for exotic leathers or the most luxurious fabrics in the world, you can go to the Versace store to find it,” said Donatella. “When I created this H&M collection, I knew that I was creating fashion that was for everyone, and that comes with obvious parameters in terms of the fabrics and finishes. I felt such incredible freedom when I designed the collection, creating something outside the usual system—to make an iconic collection that wasn’t for runway or a particular season, but which was just for the love of fashion. It made me wish there could be fewer rules in fashion—more freedom, more experimentation. All I know is that the clothes are incredible. I wouldn’t let them out of the sample room door if they were not.”
Check out the Fall 2011 Versace for H&M ad campaign and some pages from the leaked lookbook below. What’s your plan of attack to make it to the racks this November?