Rihanna’s New Fragrance, Rebelle, Is About “Taking Control”
Want to smell like the Sexiest Woman Alive? Rihanna wants you to cause a rebellion!
The 23-year-old Bajan pop-star is launching the sequel to last year’s fruity, juicy and floral-tastic fragrance Reb’l Fleur. Set to launch in Spring 2012, Rebelle explores Rihanna’s split personality with spicy, exotic and musky notes conflicting with sweet tinges of amber and vanilla. Rihanna reminds us, once again, that she is a good girl, gone bad.
“My new fragrance is about taking control but still being a lady,” Rihanna said in a press release. “There’s a feminine, romantic element to the fragrance—but there’s also a defiant quality in it. I love its duality.”
Named after a nickname RiRi’s grandmother gave to her and tattooed on her neck, Rebelle is being launched with perfume giants Parlux Fragrances, with an advertising campaign shot by video music director Anthony Mandler.
Just like Reb’l Fleur, Rebelle will be housed in a bottle shaped like a stiletto with a twisting crimson “ribbon” design cascading down the bottle. Last year’s Reb’l Fleur featured a black ribbon. Regardless of the packaging, Ms. Fenty is sure she has the next great fragrance on her hands, or wrists to be exact. “Wore the sample last night,” she tweeted back in May, “And all the fly girls wanted some.”
Watch Rihanna explore her good and bad sides below in a commercial for Rebelle. Do you want some?