Will President Obama’s New Tumblr Page Help Him Get Re-Elected?
It’s almost that time, folks. That time when President Barack Obama and whoever the Republicans decide to nominate to run against him will start to hit the streets hard to make a push for your vote in 2012. And while there is certainly no shortage of issues for both prospective candidates to talk about this time around, there are a bunch of peripheral things that will ultimately be just as important when it comes time for people to hit the voting booths and cast their selections in the 2012 Presidential election. One of those things will be President Obama’s new Tumblr page…
Wait, what?! Yes, I know, I know. It seems pretty silly that you would ever consider voting for a President of the United States strictly because he has a Tumblr page. But, let me tell you: There are some people out there who are going to vote for President Obama solely because of his Tumblr page. Believe it or not, it’s true.
Although his Facebook page and Twitter handle weren’t the only reasons President Obama got elected in 2008, both of them helped him immensely. To young voters, they made him look young and hip. They made them believe that he was in touch with what they cared about. They also allowed him to campaign for votes—without making it seem like he was actually campaigning for votes. And he’s continued to use both Facebook and Twitter throughout his stint as President to his advantage.
Conversely, the Republicans have not used Facebook and Twitter particularly well. In fact, the New York Times just ran a piece about how they are finally embracing Twitter as they gear up for the 2012 elections. More than five years after Twitter was first introduced, they’ve finally seen the power in using it. And, to a lot of young voters out there, that looks bad in their eyes. They feel if Republicans can’t even adopt the same social networks they use, they can’t possibly connect with them on the issues that matter.
I realize that seems silly to a lot of people out there. But this is how it works. Today, kids can see right through politicians, corporations, and celebrities who try to use things like Twitter and Facebook to promote themselves or products that they’re trying to sell. Instead, they’d rather see them using those social networks for what they’re supposed to be used for—namely, to connect with people.
It’s one reason why President Obama deserves kudos for getting his staff to create a Tumblr account. And why he’s yet again one step ahead of the Republicans right now. Well done, Mr. President. Well done.