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Amar’e Stoudemire Applies For A Job At Foot Locker During The NBA Lockout

Submitted by on October 29, 2011 – 2:46 pm5 Comments

Oh, man. You just knew this was coming, didn’t you? Although the NBA lockout is threatening to cancel the first half of the NBA season, there are a handful of pro basketball superstars who are still rolling out their signature sneakers this fall. It’s business as usual for guys like Derrick Rose, who just dropped his new Adidas signature sneaker, adiZero Rose 2, LeBron James, who is stepping out in the Nike LeBron 9 these days, and Carmelo Anthony, who is moving forward with his new Jordan Melo 8. Amar’e Stoudemire has gotten a little bit lost in the sauce with his Nike Air Max Sweep Thru, but he’s got a new gimmicky video that might just do the trick and get folks excited about his sneaker.

In the clip, the New York Knicks center applies for a job at Foot Locker and goes through the interview process. He explains why he would be a great Foot Locker employee, shows how he would sell a sneaker, and eventually gets the opportunity to…well, you’ll just have to watch and see, won’t you?

The video brings up an interesting problem that a lot of NBA players are having right now. How are they supposed to sell their sneakers to all of the kids out there when they can’t wear them on the court and show them off every night? Well, if this is any indication, they’re going to have to get there and promote them and, more importantly, find creative ways to make the public aware of the fact that they’ve dropped a new sneaker recently. Viral videos are a good way to go to get that done.

We’re not sure if Stoudemire nailed his attempt here. But, if nothing else, it’s just that: An attempt. With all of the free time Stoudemire and his fellow NBA stars have, they’ll have to continue making attempts like it to make the general public aware of their sneakers if they have any chance of selling out Foot Lockers all across the country. Otherwise, they might really be applying for $8/hour jobs to help their income keep rolling in during the lockout.

Okay, okay. Maybe it won’t ever get that bad. But, unlike past years, it’s definitely going to be a challenge selling basketball sneakers without any actual basketball on TV. Good luck, fellas. It looks like you might need it.

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