MC Hammer is aiming to build a search engine his competitors, Google and Bing,can’t touch .
The 49-year-old rapper/dancer/hammer-pant enthusiast announced his new venture, WireDoo, at O’Reilly Media‘s Web 2.0 summit in San Francisco, now in pre-beta. “It’s about relationships beyond just the keywords,” Hammer, real name Stanley Kirk Burrell, said onstage. “Search once and see what’s related.” In development for two years, Hammer promises WireDoo is too legit to quit thanks to its “deep search” capabilities that will rival anything offered on Google or Bing.
“The engine crawls and the algorithm is designed in a way to get all of the related information to your query and then package it consistently in one environment,” Hammer says in the video below to O’Reilly Media writer Alex Howard. “Kind of thinking, right? The way you would think. If it’s a car…it’s not just about the word ‘car,’ but it’s about insurance, it’s about the specs, it’s about mileage, it’s about style, it’s about all these things. So that’s the way it works.”
So the question on every one’s mind and the question Hammer, the co-founder of DanceJam, posed himself is this: “Do we really need another search? Of course not,” Hammer said. “[But] you can always make things better. There’s always a next version.”
Listen to Hammer do the do below. When WireDoo.com goes live will you indulge in Hammer time?
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