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Dakota Fanning’s “Sexually Provocative” Marc Jacobs Perfume Ad Banned

Submitted by on November 11, 2011 – 3:01 pmOne Comment

Every rose has it’s thorn but this flower is invoking an even pricklier response than usual.

Marc Jacob‘s latest fragrance ad for his Oh, Lola! fragrance starring Twilight actress Dakota Fanning seemed innocent enough. The campaign features the 17-year-old in an absolutely adorable polka dot dress with an oversize bottle of the fragrance on her lap. Still, despite the seemingly harmless visual, the reception was anything but great when the campaign hit Britain and the ad was banned in the U.K. after the British Advertising Standards Authority (ASA) deemed the photo too “sexy.”

“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative,” the ASA noted in their ruling. “We understood the model was 17-years-old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

Dakota has not made a statement about the controversy, but when originally tapped to be the face of Marc’s new scent she was admittedly thrilled. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she told WWD. “The moment I was asked to be a part of the Oh, Lola! campaign, I was so humbled and said ‘yes’ immediately.”

This isn’t the first time the ASA has banned an ad they deemed inappropriate. Most recently they gave an AXE commercial the ax for offending Christians.

Despite the racy allegations, Marc continues to stand behind his artistic vision “It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign,” he said. “She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.”

Do you think Dakota looks pretty or provocative with her Lola?

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