Home » Sounds, Spotlight

Rihanna Gets Ready To Talk That Talk

Submitted by on November 14, 2011 – 11:24 amNo Comment
Share

Rihanna‘s strategic UNLOCKED campaign to promote upcoming album Talk That Talk is proving to be a massive success.

The Facebook app, which lets users feel as if they’re interacting with Ri Ri by unlocking special content and helping promote her album, builds on a new marketing wave by artists that have significant fanbases. The premise is simple: show your support and be rewarded. As Alex Morrison from AgencyNet (which created UNLOCKED alongside Island Def Jam) says: “Its not that we wanted to create a Groupon for Rihanna, but what we did want to do was create a value exchange for Rihanna’s fans.”

The content fans have been able to “unlock” (via just “Liking” her Facebook page) include earning the lyric sheet to her new album, the “R” logo, her first single “We Found Love,” the new website, album release date and album cover. For Rihanna’s rabid fans (who call themselves “The Navy”) the digital campaign has made its mark, giving the pop star nearly one million new Twitter followers, created more than 2.5 million tweets (a 445% increase from before UNLOCKED was launched) plus 700,000 Facebook fans with an estimated 208 million Facebook impressions.

Talk That Talk is available from November 21. Check out various UNLOCKED content below:

Rihanna records with The-Dream in the UK:

Rihanna Chooses Her Album Cover:

Behind The Scenes In Oslo, Norway With Stargate:

Performing In Paris; Finding Out “We Found Love” Reached Number One:

Source

Related Posts with Thumbnails

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.