Apple Fanatics Bashed in New Samsung Ad
“If it looks the same, how will people know I upgraded?”
That’s the line that made me laugh out loud while watching Samsung’s new ad for their Galaxy S II smartphone. A hip young man utters it while waiting for hours outside what is obviously supposed to be an Apple store. And the customer’s image-conscious concern perfectly captures the absurd disappointment of real-life fanboys, who tore up the blogosphere when the recent iPhone 4S didn’t have a major design change.
Samsung cleverly and viciously cuts to the heart of some of the extremes of Apple’s fanbase in this new ad. The consumers in line are portrayed as “non-conformists” so fixated on a certain image that they don’t realize how brainwashed they truly are.
The Samsung users, on the other hand, are free from the lines! And they can afford to take taxis instead of the subway! In New York, taking a cab by yourself is a sign of affluence and success akin to lighting a cigarette with a $20 bill.
This is possibly the best satire about an Apple product since fake news site The Onion jokingly claimed that the iPad would attract attention to its users by regularly emitting the phrase, “Hey, does that guy have an iPad?”
Samsung’s best idea may be focusing on their competition’s image more than the actual products. Aside from claims about 4G and a larger screen, we don’t have many details about the Galaxy S II, but maybe it’s better for Samsung that way.
What do you think? Are you a Mac fanatic who feels insulted, or a PC fan who thinks they had it coming?