Terry Richardson Shoots A New Happy Socks Campaign, “The Bald and the Beautiful”
Socks on their own aren’t sexy. Heck, they’re usually just an afterthought, a piece of fabric used to keep our feet toasty and warm. But take some of New York’s hottest and most talented rising stars and cover them strategically in socks and very little else and, suddenly, “sock it to me” takes on a whole new meaning.
Established in 2008, Swedish sock brand Happy Socks teamed up with famed fashion photographer Terry Richardson for The Bald and the Beautiful, a new holiday ad campaign steps ahead of the plain old sock promotion. The sock campaign features pictorials starring ASAP Rocky, Action Bronson, Sky Ferreira, Ashley Smith, Camille Rowe, Braydon Szafranski, Physical Therapy, Maluca Mala and Mykki Blanc all rocking the crazy and zany socks in unexpected ways, like a bra top, bow tie and (our favorite) a hair-bow that would make Minnie Mouse jealous.
Check out the 11 portraits below and pick up every sock pictured in the campaign here. Happy feet indeed!