Is China’s “Obama Fried Chicken” Restaurant Offensive?
What do Colonel Sanders and President Obama have in common? They apparently both love fried chicken…alot. At least, they do if you believe a new restaurant opening up in Beijing soon.
The soon-to-be opened restaurant is called “OFC”—short for “Obama Fried Chicken”—and it’s causing controversy, not only for its name, but for swapping out the head of Colonel Sanders and placing one that looks like President Obama in a chicken-hawking uniform. The slogan on the bottom right hand side of the sign translates to “We’re so cool, aren’t we?” But not everyone thinks that using a caricature of a world leader to sell chicken sandwiches is “cool.”
Rev. Al Sharpton told the New York Post that China’s Obama Fried Chicken is “insulting, offensive and plays to racial stereotypes.”
KFC in China is obviously outraged with OFC as well for creating a restaurant logo that looks so similar to their own. “We’re considering legal action as it is a knock-off and has nothing to do with us and it infringes on our brand trademark,” a KFC spokesperson said in a statement to the Washington Post. “We find it distasteful.” They might consider it “distasteful” but China’s KFC has also used a Barack doppelganger to sell chicken in their commercials in the past.
And before Americans start accusing the Chinese of promotiong racial stereotypes, it’s also important to point out that there is an Obama Fried Chicken in Harlem. Ironically, the owner Momodou Jallow, called the China’s OFC logo “disrespectful.” Momodou changed the name of his restaurant in 2009 to honor Obama’s historical presidency.
Check out the KFC commercial with a Barack look-a-like that ran in Hong Kong below. Do you think the OFC’s logo is offensive?