Sneak Peek! A Marni For H&M Collection Is Set To Arrive March 2012
If H&M were a hip-hop artist, they’d definitely be Diddy. Because at this point, their collabos can’t stop, won’t stop.
After a frenzy-inducing “Iconic Collection” with Versace and a notable partnership producing hacker chic inspired by the feature film, The Girl With The Dragon Tattoo, the Swedish retailer has set its’ sights on Italian brand Marni. “We all love the collection here at H&M and we believe that our customers will do the same,” H&M Creative Advisor Margareta van den Bosch said in a press release. “Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how [Marni’s founder and creative director] Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring.”
Set to debut in March of next year, buyers can look forward to bold tribal prints and whimsical colors throughout the menswear and womenswear. “Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash,” said Consuelo Castiglioni. “For women, the colors are vivid and the prints are bold, be they African-inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewelry, shoes, bags and scarves. For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.”
Peep a sneak peak from the future collection in the video and photos below. In addition to Versace, H&M has previously teamed up with Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, and Lanvin. Which collaboration is your favorite?