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Skittles Are The Inspiration Behind These New Nike Football Cleats

Submitted by on December 27, 2011 – 12:16 pm2 Comments

At least someone is capitalizing off Marshawn Lynch‘s love for Skittles!

A few weeks ago, it became public knowledge that Lynch’s mom used to bring a bag of Skittles to his high school football games and let him a taste of the rainbow every time he got into the end zone. It was a reward of sorts for a job well done. And he’s kept the tradition alive in recent times, popping Skittles on the sidelines after running in touchdowns for the Seattle Seahawks.That’s caused Seahawk fans to shower him with Skittles after big plays. Pretty good PR for Skittles, wouldn’t you say?

Sort of. Except that we’re a little bit upset that Skittles hasn’t “gone the length of the field” with this one by inundating us with an online campaign featuring Lynch. We know there’s a very fine line here—they can’t use Lynch’s name or likeness without paying the man—but you’d think they would have done something other than simply give him a year’s supply of Skittles to point out the fact that NFL players love their candy! Fortunately for them, though, Nike has stepped up to the occasion and released a Nike Football x Skittles Marshawn Lynch cleat. It’s basically Lynch’s current cleat with a bunch of Skittles painted onto the side of them. Pretty sweet, huh?

Unfortunately, the cleats didn’t help the Seahawks have much success against the San Francisco 49ers over the weekend. But they did look good…and help Lynch show off his love for the colorful candy.

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