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Activists Ask Nike To Lower The Price Of Air Jordan Sneakers

Submitted by on December 30, 2011 – 2:24 pmNo Comment

There’s no question that last week’s release of the Air Jordan XI “Concord” caused a whooooooole lot of commotion at shopping malls and sneaker shops throughout the country. People were beat up, stabbed, and even shot while they waited in line to pick up a pair of “Concords.” We can’t say that we were surprised to hear that it happened, either. When you’ve got thousands of people waiting in line to buy a very limited sneaker, that kind of stuff is bound to happen. Is there really anything you can do about it?

A group of activists in Houston think that there is a solution to end all of the madness. Their simple fix: Get Nike to lower the price of future Air Jordan releases—and make them more accessible for everyone. Their thinking is that if the sneakers in question weren’t so expensive, people wouldn’t be as quick to draw a knife or a gun at a mall for them. And, if they were more available, everyone would have the opportunity to buy them. So they wouldn’t have to resort to violence to get a pair.

The reaction to that solution has been, surprisingly, somewhat mixed. Many people feel as though lowering the price and making the sneakers more available is a great idea that would limit situations like the ones that occurred last week. But there is also a segment of the sneakerhead community that lives for the days that involve waiting on long lines to get a particular sneaker. If just anyone can have any sneaker, then sneakers like the “Concord” aren’t special anymore. Both sides have a fairly strong case and I could see why both sides would feel so passionately.

I think what the activists from Houston ultimately want, though, is for Nike to have some sort of response—any response, really—when they release a sneaker and it causes as much commotion as the “Concord” did. Nike has a habit of stirring up a bunch of hype around something, reaping all the benefits, and then disappearing in the aftermath of their events. They need to change that and release statements when bad things happen because of them. The activists also make an interesting point in saying that parents need to stand up and teach their kids what’s really important in life. Two days before Christmas, there’s no way people should have been getting stabbed and shot over some sneakers.

Basically, we have ourselves quite the problem here. And whether you agree or disagree with lowering the price of Jordans and making them more available to people, you can’t deny that something needs to be done. It all needs to start with Nike taking more responsibility in regards to their sneaker releases. Otherwise, events like the ones that took place last week will continue to happen. And we’ll continue to be left wondering why.

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