First Look: Jason Wu Designs For Target Revealed!
“My goal was not to duplicate anything from my main collection,” says the 29-year-old designer. “Instead, I designed completely new clothes and accessories that reflect my taste and have a voice of their own.”
In stores February 5th, the “gamine chic” designs possess many of Jason’s signature touches like retro stripes, dainty blouses, and simple feminine a-line hems. The best part? Nothing is over $60. “The clothes reflect the same feminine aesthetic of my ready-to-wear,” said Jason. “You’ll be seeing silhouettes that are nipped at the waist to accentuate a woman’s form.” His inspiration? “French new-wave films. I wanted the collection to have a sophisticated voice with an American sportswear spin.”
Check out a sneak peak from the collection below, including Jason’s polin dress for $40 and satchel for $50. Will you star in Wu’s stripes when they hit shelves just in time for Valentine’s Day?