David Beckham Strips Naked To Launch H&M “Bodywear” Collection
David Beckham‘s package is pretty damn irresistible…Oh, wait! Not that package. We’re talking about the package he put together for H&M.
Recently, British soccer player teamed up with the Swedish retailer to create a line of pajamas, underwear, briefs, boxers, tees, vests, and long johns to launch in February. “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward.”
For the ad campaign, the father of four and husband to former Spice Girl Victoria Beckham, showed off his rock-hard physique in his collection that the star swears is a staple in his own closet. “The underwear is totally my designs, and are things that I like to wear,” David told The Sun. “I sometimes wear them to go to sleep—they’re very cool.”
The nine-piece collection will hit 1,800 H&M stores and H&M’s online store on February 2. Check out Beckham bend it like only he can below. Wiggle, wiggle, wiggle…is this man sexy and you know it?
Dang, H&M has made some major moves! first Versace and now working with David Beckham? Props to them.