The Dark Knight Rises Advanced Sales Already Selling Out Opening Weekend
Despite the fact that the film doesn’t premeire another seven months, AMC Theaters quietly began selling some tickets to the opening weekend of The Dark Knight Rises, and have already sold out some midnight showings, according to The Hollywood Reporter.
As you might remember, the internet (and the world) went a little insane when certain IMAX screenings of Mission Impossible: Ghost Protocol included a sneak peek at the first six minutes of Christopher Nolan‘s latest installment in the Batman franchise back in December; the MI:4 screenings became veritable Batman events themselves, with fans camping out for hours just to see the prologue. THR writes:
[Some] AMC theater managers in New York, Los Angeles and San Fransisco decided to poll the fanboys in attendance on who was interested in buying midnight tickets to see the Batman pic on July 19.
Those theater managers must have been shocked- shocked!- to discover that some of those fans would be willing to pay in advance for a guaranteed place at a midnight screening. The managers passed word along to Fandango, who released tickets that were almost immediately sold out.
Part of the frenzy is to secure tickets to a screening specifically at a theater with 70mm “True” IMAX, as opposed to digital IMAX or regular projection. Nolan included 40 min worth of IMAX footage in the film, and insisted that the prologue be shown only at locations with 70mm technology. Only a few dozen theaters in North America have this.
What do you think? Will you catch Dark Knight Rises on the opening weekend in IMAX?