Kimora Lee Simmons To Launch “Shinto Clinical” Skin Care Line With Makari de Suisse
Bye bye, baby phat!
Model turned mogul Kimora Lee is all grown up and ready to make the jump into skin care with the launch of a 9-piece skincare line called Shinto Clinical. After six successful fragrances and a vast Baby Phat clothing empire, the mommy of three realized her KLS brand needed to evolve after divorcing Russell Simmons and marrying actor Djimon Hounsou.
“It was a turning point for me and I was just wondering what comes next,” Kimora told WWD recently. “I realized this whole generation of young people has grown up with me. We are no longer living in the clubs. We have responsibilities, we have families, we have kids — I have two husbands, I always say I have an ex and a ‘next’ — I have three kids. I have a million jobs. So I wanted something that certainly addressed my particular needs in skin care.”
The model worked two years to develop her new skin care line that features whimsical names like “Pore It Out,” “Hold It Tight,” and “Watch Your Tone” and is aimed at women ages 25 to 40. Inspired by Kimora’s multi-ethnic background, Shinto Clinical includes an an anti-cellulite cream ($65), an anti-aging moisturizer ($65), an anti-aging cleanser and toner ($35 each), an anti-wrinkle serum ($65), an eyelash enhancer ($68), a pore minimizer ($45), a microdermabrasion cream ($59), and a skin lightening product ($68).
“This line is about the Eastern allure of diet and beautiful skin. It’s based on cultures that live from the sea,” Kimora says. “The Western [influence] is the medicine, the efficacy, the delivery, and the clinical results. That’s why we call this Shinto Clinical; this is really a clinical range.”
Shinto Clinical by Kimora Lee Simmons debuts February 24th on QVC and in Nordstrom and Fred Segal shortly after. Watch Kimora talk about her new venture below. Are you excited for the launch of Shinto Clinical?