Apple Set A Record By Making More Than $46 Billion In The First Quarter Of 2012
Say what you want about the economy, the lack of “spending money” that people have, or the effect of the death of Steve Jobs. But one thing is clear: Apple, Inc. is still open for business—and they’re definitely doing lots and lots of business right now. In fact, business is so good that Apple just set a quarterly record by netting more than $46 billion (!) in the first quarter of 2012, including more than $13 billion in total earnings. At this same time last year, they set the same record for quarterly sales by making $26.74 billion and $6 billion in earnings, meaning they about doubled the amount of money that they made in 2012 in setting the new record. Pretty amazing, if you ask us.
So, how’d they manage to do it? Well, for starters, they’ve sold a lot of stuff in the first quarter of 2012. And by “stuff,” of course, we mean iPads, iPhones, iPods, and other Apple products. They’ve shown 26 percent growth over the course of the last year. So far this year, they’ve sold 15.4 million iPads, 15.4 million iPods, and 5.2 million Mac computers. Despite the fact that most tech industry insiders predicted that PC sales would flat line in 2012, Apple has done nothing but grow and become even more profitable.
And the most profitable part of their business? That’d be the iPhone. So far in 2012, Apple has sold approximately 37 million iPhones—or 128 percent more than than they sold during the same time period last year. That figure is also way more than most people predicted. It puts Apple back in the number-one slot as far as cell phone sales go, just ahead of Samsung, which managed to sell about 35 million units in the first quarter of 2012. And, the really scary part? There’s still tons of time left in 2012 for Apple to continue to sell through the roof. As they noted in a press release yesterday, they’ve got some really exciting products dropping in the second quarter—please, please, please tell us you’re talking about the iPad 3!—which should only add to their sales in 2012. Love ‘em or hate ‘em, you’ve gotta give it to Apple—they’re still killing the game. Even without Jobs at the helm. Clearly, he left his business in very capable hands. And we don’t see their success slowing down anytime soon.