Home » Technology

McDonald’s Twitter Campaign Backfires

Submitted by on January 26, 2012 – 10:02 amNo Comment

Showcasing one of the risks of crowdsourcing an ad campaign, a McDonald’s Twitter hashtag was taken over by customers with less than positive stories about the fast food franchise.

McDonald’s asked customers to tweet stories about their Mickey D experiences under #McDstories. Presumably, the executives thought it would play out like one of their more improbable commercials, full of happy, healthy people and folksy life moments, like so:

Instead, they got this (via Serious Eats):

And this (via Foodista):

According to a spokesperson, “#mcdstories did not go as planned. [They] quickly pulled #mcdstories and it was promoted for less than two hours.”

What do you think? Was McDonald’s campaign “hijacked,” or did they get what they deserve?

Related Posts with Thumbnails

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.