McDonald’s Twitter Campaign Backfires
Showcasing one of the risks of crowdsourcing an ad campaign, a McDonald’s Twitter hashtag was taken over by customers with less than positive stories about the fast food franchise.
McDonald’s asked customers to tweet stories about their Mickey D experiences under #McDstories. Presumably, the executives thought it would play out like one of their more improbable commercials, full of happy, healthy people and folksy life moments, like so:
Instead, they got this (via Serious Eats):
And this (via Foodista):
According to a spokesperson, “#mcdstories did not go as planned. [They] quickly pulled #mcdstories and it was promoted for less than two hours.”
What do you think? Was McDonald’s campaign “hijacked,” or did they get what they deserve?