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The NFL Is Going To Allow Players To Use Twitter At The 2012 Pro Bowl On Sunday

Submitted by on January 27, 2012 – 1:01 pm2 Comments
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We know a #PublicityStunt when we see one. And this is maybe the biggest publicity stunt the National Football League has pulled this season.

Every year for the last few years, the NFL has tried to do something—anything!—to get more people to watch the Pro Bowl. They’ve moved it from Hawaii to Miami. They’ve changed the date of it from one week after the Super Bowl to one week before it. They’ve tried to force feed it to us by running commercials and promos during the AFC and NFC Championship Games. And yet, the thing just hasn’t caught on. The perception is that it’s bad football being played by a bunch of guys who don’t really want to be playing footballl and only want a free vacation out of the game. And, you know what? That’s exactly what it is.

So, now, the NFL has turned to extreme measures in order to try and get us to watch the 2012 Pro Bowl on Sunday. Despite their strong stance against players using Twitter before, during, and after games, they’ve agreed to allow players to use Twitter on Sunday afternoon during the Pro Bowl in order to try and make things a little more interesting.

Of course, there is a little bit of a catch. First of all, players are allowed to use Twitter—but they aren’t allowed to bring their cell phones onto the sidelines. So don’t expect to see any players sitting on the bench tweeting away. Instead, players will have to tweet from a single computer station set up on each sideline during the game. Secondly, only one player may tweet at a time. And, lastly, players will only be permitted to communicate through Twitter. They will not be able to log onto other social media sites like Facebook from the computer station.

So, what can you expect from this? Well, certainly not the kind of tweets that are going to make it worth your while to tune into the game. Since the NFL will be monitoring all of the tweets that go out to some degree, you shouldn’t expect to hear players trash talking, complaining about the referees, or unleashing random thoughts onto the world. If we had to guess, most of the tweets will probably be PG in nature—if not G—and will probably revolve around how cool it is to tweet during a  footballgame. But, jokes about how boring it is to sit on the sidelines during the Pro Bowl? You probably won’t see many of those.

And that brings us to our last and final point: If the NFL is going to allow tweeting at the Pro Bowl, does that mean they’ll begin to allow it during exhibition games next season? Designated times during regular season games? In the 2013 NFL Playoffs? No, no, and heeeeeeell no! They’re relaxing the rules for the Pro Bowl, but there will be absolutely no tweeting during any other games in the future. Sorry, folks. But this is one-time thing.

So, if you’re interested in seeing how it plays out, you better watch Sunday! Er, or not. We see what you’re doing here, NFL. You’re trying to get us to watch a meaningless football game in order to see players tweet during it. Thanks…but, no thanks. Like we said, we know a #PublicityStunt when we see one. And this is definitely a stunt. So, have fun on Sunday, but we won’t be watching. We’ll see you next week at the Super Bowl!

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