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Midwestern Theater Chain Refuses To Carry One For The Money

Submitted by on January 30, 2012 – 7:45 amOne Comment

Popular Midwestern cinema chain Marcus Theaters has refused to carry the Katherine Heigl vehicle One For The Money, the film adaptation of Janet Evanovich‘s best seller, at any of its fifty locations. The rift may have been caused by the film’s discount ticket offer through Groupon, a daily coupon website that has notoriously been bad business for the vendors offering the deals. However, One For The Money managed to overcome mediocre reviews to beat expectations, grossing $11.8 million in the US and taking the third spot at the box office.

According to Deadline, Marcus Theatres and Lionsgate Studios “couldn’t come to financial terms,” reportedly over the Groupon deal. The coupon offered one or two tickets at 60% off. ($6 instead of $15, but what matinee ticket in Nebraska costs $15?) Perhaps the theatre and studio argued over who would absorb that 60%. According to The Hollywood Reporter, Groupon sold 225,000 coupons in the deal, though in similar promotions, only about 75% were ever redeemed.

Marcus might have been emboldened by estimates that the film would only bring in $5 million, but the joke may be on them: fans of the book propelled the movie to relative success.

Did you see the film? Should Marcus Theatres have made a deal for it?

[via AV Club]

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