Super Bowl Ads Released: Matthew Broderick’s “Ferris Bueller,” Jerry Seinfeld, and Jay Leno Star
You have to wait until Sunday to see who wins the game; but some of the true stars of the big show, the Super Bowl ads, are out already. After a teaser early in the week showed Matthew Broderick revising his Ferris Bueller role to sell Hondas, the car company released the full cut. But in what’s shaping up to be a war of the automotive commercials, Acura fired back with a giggle-inducing spot featuring Jerry Seinfeld and Jay Leno.
Broderick’s ad— and at over two minutes, we could easily call it a short film with heavy corporate sponsorship— has been getting some criticism for not living up to the expectations of bringing back the beloved John Hughes character from the 80s. But I’d say this is a pretty fun depiction of Gen X getting another day of (somewhat more subdued) absentee antics.
Of course, it would have been better with Cam and Sloane.
Meanwhile, Acura seems to have perfected the over-the-top celeb ad with this one:
There’s something pretty funny about watching Jerry, with all his wealth and fame, still be the underdog.
Will the full length cuts of these ads be airing? NBC announced that the price of a 30-second Super Bowl spot increased $500,000 this year, to $3.5 million; that’s over $20 million just to broadcast the whole Ferris Bueller commercial.
Will it be worth it? What’s your favorite Super Bowl ad so far?