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Why Do The Air Jordan 2012 Sneakers Cost $223?

Submitted by on February 5, 2012 – 5:44 pm11 Comments
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The new Air Jordan 2012 sneakers are set to be released on February 8. And they’re not bad. With a wolf grey colorway and some bright yellow laces, they’ll standout on the basketball court this winter. That is, if anybody is actually crazy enough to buy them. I say that because the Air Jordan 2012 sneakers are going to cost an astounding $223—yes, $223!—when they’re released. That’s not a completely unprecedented price for a pair of sneakers. But, usually, sneaks that cost $223 are limited-edition or cost so much for a reason. These sneakers will be available at most sneaker spots, provided, of course, you’re willing to drop some major coin on them. And, to be honest, there’s nothing all that special about them.

With that in mind, I have to admit: I feel bad for kids today. And, while it seems crazy to even say this, I wish we could go back to the days when expensive basketball sneakers only cost $150. Now, that’s not to say that I was happy about those days, either. In my opinion—and I’m sure I’m not alone here—forcing parents to pay more than $100 for basketball sneakers is a crime. Especially when you consider how cheap it is for Nike and other sneaker companies to make them. However, at least when a sneaker cost $150 back in the day, you knew you were getting a sneaker that was one day going to be considered a classic. The Foamposite sneakers that used to run upwards of $180 come to mind here. But, now? It’ll cost you more than $100 just to get a regular old sneaker for playing ball in. And, if you want that sneaker to have an Air Jordan logo on it? It’ll cost significantly more.

I guess that’s what makes me so upset about the price of the Air Jordan 2012. Are the sneakers nice? Yes. Would I wear them on the basketball court? Sure. Do they look like a solid sneaker? I’ll give them that. But, two hundred and 23 freakin’ dollars for them? No way. Nothing about them makes me think they’re going to go down in basketball sneaker history. Nothing about them warrants a parent dropping the equivalent of a car payment on them. And, in this economy, I’m shocked that Jordan Brand would even try to get a parent to do it. So when these drop on February 8, I can’t say that I’d encourage you to buy them. Because for $223, I need to get more than just a sneaker that’s “not bad.” Please, Jordan Brand: Lower the price of these—or else I’m not buying them. And I don’t think too many other people will be buying them, either.

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