Winning the Super Bowl has its benefits. From the monetary sums that are paid to the Super Bowl champs to the parades that are thrown in their honor, it’s definitely good to be a winner. But, as it turns out, losing has its benefits, too.

No, no, we’re not talking about the pity sex that Tom Brady probably (er, definitely?) got from Giselle Bundchen last night. That’s nice and all. But we’re talking about some real benefits. We’re talking about a completely free, all-expenses paid, luxurious vacation to…Aruba! Sound too good to be true? Well, it’s not. As part of a marketing campaign, the Aruba Tourism Authority has extended these vacations to every member of the New England Patriots roster. Even though they lost, Aruba is poking fun at the fact that Disney World only offers a vacation to the winning team’s MVP by extending the offer to everyone on the Pats.

“While only the MVP of the winning club has the opportunity to jet set off to another well-known destination,” the ATA said in a press release yesterday, “Aruba is making the offer to the entire New England squad.”

We have to admit: This is simply brilliant. First off, there’s a pretty good chance that not many of the Patriots will take Aruba up on their offer. These guys just spent the better part of six months doing everything together. So after their loss at Super Bowl XLVI on Sunday, there’s a good chance they just want to get away from each other for awhile. That means Aruba will basically get some promo from this and not have to make good on their entire promise. Secondly, the New York Giants are getting all of the attention from the media right now. So, by making this offer to the Pats, Aruba is naturally going to get some headlines out of it from writers who want to write something—make that, anything!—about the Pats.. And, lastly, this is exactly the type of story that the blogs (like us!) love. It’s quirky, it’s different, and it doesn’t have anything to do with Giselle calling out her husband’s wide receivers after the Super Bowl or any of the actual game stuff that, at this point, is old. And it’s also just nice to see that the losers of the Super Bowl won’t be walking away empty-handed.

“We want to acknowledge and celebrate the hard work, dedication, and season-long success of the team, despite their loss,” the ATA’s CEO said in a statement. “We believe there is no better place to recover after a loss than Aruba. After all, we are known as ‘One Happy Island.’”

After that miserable ending to their season, the Pats could sure as hell use a little happiness in their life right now. We salute Aruba for trying to give it to them.

Bookmark to: